Posts Tagged ‘Marketing’

Mix it Up

Thursday, August 5th, 2010

According to the Marketing Power Dictionary, integrated marketing communication can be defined as the holistic approach to promote buying and selling utilizing both online and offline marketing channels. According to he Direct Marketing Association, even as marketers are bringing more digital media into their integrated campaigns, traditional media remain a core component of the marketing mix. When planning your next marketing campaign, why not mix it up by combining:

  1. A direct mail letter with a promotional item
  2. A direct mail letter/promotional item with eye-catching package
  3. An email with an audio message
  4. A brochure with a limited time coupon
  5. A direct mail letter with an accompanying Web page
  6. A Web page with an accompanying video.

Your marketing success is our mission. To discuss your specific needs or to schedule an appointment, contact us at (717) 435-3150.

Tags: , , , , , , ,
Posted in Marketing | No Comments »

Social Media-A Topic of Conversation

Wednesday, January 27th, 2010

Of course social media became a topic of conversation at a recent PenSPRA meeting we attended, as it often does!

If you have a Facebook account, consider becoming a fan of “Facebook in Education” to follow other educators and to see how they are incorporating the use of Facebook into their district and organization communication plans. http://www.facebook.com/education

We began incorporating social media into Class Communications’ marketing efforts last fall. Here are some of the top reasons why:

1. It is important to meet people where they are. Professionals are on LinkedIn and many businesses are using Twitter and Facebook. Your students are “hanging out” online – now parents and grandparents are logging on too.

During the first half of 2009, the Facebook users, by age, broke out like this*:
Ages 0-17 –10% of all users
Ages 18-24 – 25% of all users
Ages 25-34 – 25% of all users
Ages 35-54 – 28% of all users
Ages 55+ – 8% of all users
(Even though we are missing 4% here, probably due to the lack of information available, this paints a pretty clear picture!)

2. It is an inexpensive means of reaching people with your message. In most cases – it is FREE.

3. Social media is here to stay (and yes -  it is time consuming)! Many small and non-profit organizations are saying, “we know we need social media, but who has time to post AND monitor?” I sure wish I had an easy answer or a “quick click” to solve this dilemma. There are ways to streamline (i.e., when a post is made to Facebook you can set up your page to auto-upload to Twitter) and it may take some research on your part, a great technology director, and/or some workshops!

Tags: , , , , , , , ,
Posted in Education, Facebook, Social Media | 2 Comments »