According to the Marketing Power Dictionary, integrated marketing communication can be defined as the holistic approach to promote buying and selling utilizing both online and offline marketing channels. According to he Direct Marketing Association, even as marketers are bringing more digital media into their integrated campaigns, traditional media remain a core component of the marketing mix. When planning your next marketing campaign, why not mix it up by combining:
- A direct mail letter with a promotional item
- A direct mail letter/promotional item with eye-catching package
- An email with an audio message
- A brochure with a limited time coupon
- A direct mail letter with an accompanying Web page
- A Web page with an accompanying video.
Your marketing success is our mission. To discuss your specific needs or to schedule an appointment, contact us at (717) 435-3150.